François Sagat T-Shirts?

When I saw this I just had to share it on the blog with you all. It's interesting, a little horny, and very strange in my opinion. But then the fashion world often is a little odd, isn't it?

You guys probably know handsome and musclebound François Sagat from his career in the gay adult business, but did you also know that he studied fashion in Paris? No, I didn't know that either. Apparently he's now teamed up with another fashion designer friend of his (Pierre-Henri) to create a new fashion line under the brand of "Kick Sagat", and I have to say that the results of this are quite interesting.

I think it's only right that a man known around the wold, as Sagat is, should use his image in the right way to promote this new venture, and seeing him posing in his very own T-shirts (some of which leave very little to the imagination) is an interesting mix. Is it ego? Is it just common sense? Is it clever marketing to have him emblazoned across their products? I don't know the answers to these questions, all I know is that I'm currently wondering if I could get away with wearing any of these without being arrested, or being questioned by friends who then shove me away from them when someone they know appears ;)